Social MediaCampaign

What you will need

You will need...

Timing: 1 hour

  • Projector 
  • Flipchart paper 
  • Internet device and access


Start by...

Introduce the session by providing an overview of the session objectives. Explain the importance of social media in raising awareness and creating support of a campaign.

Icebreaker Activity: "Social Media Favorites"

  • Ask learners to share their favorite social media platforms and why they enjoy using them.
  • Facilitate a brief discussion on the role of social media in their daily lives and its potential for social change.

Middle bit...

  • Use the presentation to showcase examples of successful social media campaigns.
  • Discuss key elements such as interesting messaging, visual design, audience engagement tactics, and measurable impact.
  • Encourage learners to take notes of the things they like and identify strategies that could be adapted for their own campaign
  • Divide learners into small groups and provide each group with a set of guiding questions (see handout).
  • Facilitate a brainstorming session to define the campaign's goals, target audience, messaging themes, and desired outcomes.
  • Encourage groups to consider the unique needs and preferences of their target audience and how to tailor the campaign accordingly.
  • Bring everyone back as a large group and have each group share their ideas and insights.


End by...

  • Allow learners to have time to create their own content for their social media campaign. This can be videos, posters, images et. 

Your peer educator supporter can help guide you on what can and cannot be used on your organisations social media. 

crossmenuchevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram