Understanding Online Drug Related Harm 

The ‘Online High’ film  illustrates drug dealing amongst young people through mobile phones, which reflects recent social media trends and drug-related harm.

To accompany the film, Dunfermline PSYV partnered with YouthLink Scotland (NKBL) and Barnardo’s Fife Substance Use Education Team to produce an educational toolkit for practitioners working with young people. The toolkit has activities to support young people to address drug use and online harm.

Why Drugs and Online Harm? 

Most school-aged young people in Scotland are NOT using illegal drugs. In the most recent National Health and Wellbeing Census approx. 10% of S4 pupils said they had ever taken illegal drugs. Sharing this information with young people is called normative education, and is a very important part of drug education, where false perceptions about prevalence of drug use can be corrected and challenged.  

A growing concern is that increased visibility and availability of drugs for sale via social media leads to the normalisation of illegal drug use.  DM for Details: Selling Drugs in the Age of Social Media found that 1 in 4 of the 16-25 year olds surveyed had seen drugs for sale on social media. This highlights that it is easier for young people to access illegal drugs than in past generations (whether to consume themselves, or sell to others, and all the risks that both of these may lead to), but it can also fuel the false perception that most young people are using illegal drugs when it has been shown from research that this is not the case.  

The Online High toolkit explores the potential impact on young people of seeing drugs for sale online. 

Online Risk? 

In today’s digital age, most young people have a smartphone (HBSC, 2022), giving them constant access to content and communication with both friends and strangers. Unfortunately, a majority of children report encountering harmful experiences online (Internet Matters, 2024) - an issue that becomes even more prevalent among vulnerable young people, particularly those with multiple vulnerabilities (Katz & El Asam, 2021).  

Despite these trends, the link between social media and physical interpersonal violence among young people in Scotland remains underexplored. However, research from England (Crest, 2022) highlights that vulnerable young people who frequently engage in potentially harmful online spaces may be at greater risk of becoming involved in serious youth violence. 

Films and Resources 

Below you can find links to the 'Online Harm' film and educational toolkit. We also have 'Unboxing'  & 'Making off- Behind the Scenes' films. 

Unboxing Online High 

Explore what's inside the Online High toolkit and how it can empower young people to make safer choices.
View Film 
Young male taking pictures of bags of white powder.

Online High Film 

Watch the powerful film that sheds light on the dangers of drug use and its impact on young lives.
View Film 

On Trend (PSYV Making Of Film)

Follow the journey of the young creators behind Online High, from concept to screen.
View Film 

Educational Toolkit

Access the complete toolkit designed to support young people to navigate online drug related harm safely.
View Toolkit 

Sign up to our newsletter

crossmenuchevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram