Imagine a Man is about building positive masculinity with young people. Talking about positive masculinity promotes healthier gender norms and create a more equitable and inclusive society. Positive masculinity benefits everyone.
In 2021 No Knives, Better Lives explored what it was like to be a boy or young man in Scotland today. The purpose of the research was to develop and deepen our understanding of how young people felt about masculinity and growing up, and whether there was early evidence of the impact of cultural and social norms around masculinity on risk taking and violent behaviour. As a result of this work we started to use the term positive masculinity.